Have you considered how many emails you might send in one day, one week or even one year? It is estimated that each individual might send upwards of 40 emails per day. That’s approximately 200 emails in a working week or 9,600 in a year allowing for annual leave.
Now consider how many employees you have and that number of emails sent has grown considerably. Emails have clearly replaced personalised letters as a form of communication with employees, customers and suppliers. Many years ago, the post would be delivered each morning and distributed around the business, to be dealt with. Now emails are sent continuously and so our working patterns have changed.
None of this is new information. If you can remember back to these times, consider the layout and presentation of the letters you might have received. High quality headed paper, with a clear indication of any certification or affiliations that might apply to a business or individual. Your letter head would set out the tone and image of the company and giving the recipient a clear impression of your business.
Now, looking again at the number of emails you might send in a year. Does your email give the same impression of your business that a headed letter paper may have once given? Does every single person in your business use an agreed font style and size along with a standard email signature? Is the email signature easily managed centrally or is it down to individuals to manually update the signature when asked?
Seven C’s of Email Signatures
With Exclaimer email signatures, you can easily utilise your emails as a marketing tool, at the same time of promoting your company brand. With a centralised set up the one email signature is rolled out to all your users with ease.
Comply with legislation. Firstly and probably the most important element of your email signature. Depending on your geographic region there are items of information that must by law be included on your business email. For example in the UK your Legal Disclaimer must include:
- VAT Number
- Company Registration number and address
The information in your disclaimer is not legally binding, however in a court case regarding the sale of a piece of land, a judge ruled that the disclaimer at the end of the relevant emails were legally binding. If your emails do not contain a disclaimer you can be fined. Initially a smaller warning fine with the value increasing until resolved. The legal disclaimer does not need to lengthy but must cover the requirements of your geographical area.
Consistency to your brand guidelines. Many businesses spend a lot of time and money to design your brand. This might include business cards, workwear, vehicle signage, literature and websites – so it may come as a surprise that not all business then continue this branding in email signatures.
Contact details. The simplest and easiest way to share all your contact details is in your email signature. It is a digital business card. People are more likely to look at your last email for your contact details than hunt through your company website.
Certify/Creditability, your signature is the perfect way to highlight your individual and business partnerships, certifications, awards etc. Providing evidence of your creditability without actually mentioning it. You wouldn’t bring it up at the end of a phone call but you can share it in your email signature.
Connect through social media links. Links to your business social media pages can easily be included in your email signature. By having the hyperlink in your email, people are more likely to connect on social platforms than if you asked them personally.
Communication your email signature is the most cost effective marketing tool. It is effectively free or very low cost. With almost 10,000 emails sent each year, you can easily and simply communicate to your recipients. Showcasing new products, events or offers, via your email signature.
Collect feedback on your services. Adding a simple survey question on the bottom of your email signature, e.g “How did we do today?” allows you to collect a snapshot of the service you offer. If you wanted you could include a link to a more lengthy survey BUT you are less likely to get a response.
Images in emails
Many email clients remove images from emails, you will notice a box with a red x in the corner when an image has been removed. Image blocking occurs for many reasons, security being the main reason, but also because the image can increase the size of the email. Or it can be identified as spam.
Due to image blocking it is vital that your email signature including legal disclaimer is not an image as this may get blocked and this can result in your company not complying with the legal requirements.
Managing email signature’s
Often the onus is on your employees to update their individual email signature account or relying on a specific member of staff to go to each work station and make the update. Both options can be time consuming and unreliable. Some may decide to make small changes to the layout, some may simply not do it or some may be on holiday and miss the request for the update.
Emails on the go
In todays age of technology many of us access our work emails via mobiles and tablets as well as on a work station. However, it is important to note that you are still legally required to include the disclaimer. When you receive an email that ends – sent by iphone – all it is telling you is that someone sent you a message from their phone as opposed to their workstation.
Centrally Managed Email Signature
By having a centrally managed standardised email signature you are able to follow the above mentioned 7 C’s of email signatures simply and one person can quickly update the entire workforces email signature within minutes, without any disruption to the rest of your employees. In addition this can be rolled out to include mobile devices as it is attached to mail account as opposed to the workstation or mobile device.
Exclaimer Email Signature
MPR IT Solutions is proud to partner with Exclaimer Email Solutions. Based in the UK, Exclaimer provide multi-award-winning on-premise and cloud-based email signature solutions to over 75 million users worldwide.
Exclaimer’s range of email signature management solutions make designing and controlling your organization’s email signatures easy and ensure that you are fully compliant and following the 7 C’s.
Your email signature is more than just a sign off at the end of the message. For more information on how MPR IT Solutions can support your business in using Exclaimer email solutions please contact us on 0800 030 20 30 option 2.Read more
Have you ever lost connectivity due to a patch lead mistakenly removed, causing unwanted downtime?
Unfortunately, accidents like this do happen. Recently a site visit to Yorkshire was required for this exact reason. The network had lost connection and needed a site visit to diagnose the issue. With an eight hour round journey time plus on-site time, it was decided that 2 engineers should attend for duty of care, as there was no clear indication of how long the day might be.
Once it had been identified that a cable had been accidently removed and was the reason for loss of connection, the engineers were quickly able to replace the missing patch cable. The network was restored, and after carrying out follow up checks to ensure everything was working as it should be.
Coincidentally shortly after this, one of our suppliers contacted us to recommend a new product they had launched to market – lockable patch cable. The Category 6 Lockable Excel patch cable provides added security, preventing unwanted disconnection on secure or sensitive circuits. Disconnection can only be achieved by using the key which is supplied separately to the Patch Leads.
Following similar incidents to this and much feedback, the product was designed and has now been launched to market.
The team at MPR IT Solutions are very impressed by the lockable Excel patch cable and will be recommending their use in the future to our clients.
If you would like to discuss replacing your existing patch cables to avoid a similar situation, please contact our team on 0800 030 20 30 option 2 for Sales.Read more
Launched in 1996, Adobe Flash Player is a browser plug-in designed to stream video and animation content through websites. At the time of launch it was the most popular way to stream content quickly. Many internet users had dial up or slow connection and content such as this would take too long to view. By 2009, Adobe Flash was installed on 99% of internet connects computers.
However, with the launch of handheld devices such as smart phones and tablets, Adobe was slow to react and it was not compatible. It was expected to drain the battery life as well as being a security risk. By the time that Adobe had created a flash player that would work on mobile devices the big internet names were streaming content without a flash player. In 2015, Apple disabled the plug-in on their own Safari browser, and Google Chrome started to block some Flash Content. Adobe then announced in 2017, that Flash Player would be retired in 2020.
Adobe announced that the Flash Player will no longer be supported and as of 31 December 2020 no further security updates released. It should therefore be uninstalled from all laptops and PC’s. Through our managed IT Support packages, MPR IT Solutions will be removing Adobe Flash player from our customer packages. If you have any concerns regarding this please contact us on 0800 030 20 30.
From 12 January 2021, Adobe will stop Flash Player displaying content, rendering it retired. Games and content relying on Adobe Flash Player will no longer be accessible.Read more