Have you considered how many emails you might send in one day, one week or even one year? It is estimated that each individual might send upwards of 40 emails per day. That’s approximately 200 emails in a working week or 9,600 in a year allowing for annual leave.
Now consider how many employees you have and that number of emails sent has grown considerably. Emails have clearly replaced personalised letters as a form of communication with employees, customers and suppliers. Many years ago, the post would be delivered each morning and distributed around the business, to be dealt with. Now emails are sent continuously and so our working patterns have changed.
None of this is new information. If you can remember back to these times, consider the layout and presentation of the letters you might have received. High quality headed paper, with a clear indication of any certification or affiliations that might apply to a business or individual. Your letter head would set out the tone and image of the company and giving the recipient a clear impression of your business.
Now, looking again at the number of emails you might send in a year. Does your email give the same impression of your business that a headed letter paper may have once given? Does every single person in your business use an agreed font style and size along with a standard email signature? Is the email signature easily managed centrally or is it down to individuals to manually update the signature when asked?
Seven C’s of Email Signatures
With Exclaimer email signatures, you can easily utilise your emails as a marketing tool, at the same time of promoting your company brand. With a centralised set up the one email signature is rolled out to all your users with ease.
Comply with legislation. Firstly and probably the most important element of your email signature. Depending on your geographic region there are items of information that must by law be included on your business email. For example in the UK your Legal Disclaimer must include:
- VAT Number
- Company Registration number and address
The information in your disclaimer is not legally binding, however in a court case regarding the sale of a piece of land, a judge ruled that the disclaimer at the end of the relevant emails were legally binding. If your emails do not contain a disclaimer you can be fined. Initially a smaller warning fine with the value increasing until resolved. The legal disclaimer does not need to lengthy but must cover the requirements of your geographical area.
Consistency to your brand guidelines. Many businesses spend a lot of time and money to design your brand. This might include business cards, workwear, vehicle signage, literature and websites – so it may come as a surprise that not all business then continue this branding in email signatures.
Contact details. The simplest and easiest way to share all your contact details is in your email signature. It is a digital business card. People are more likely to look at your last email for your contact details than hunt through your company website.
Certify/Creditability, your signature is the perfect way to highlight your individual and business partnerships, certifications, awards etc. Providing evidence of your creditability without actually mentioning it. You wouldn’t bring it up at the end of a phone call but you can share it in your email signature.
Connect through social media links. Links to your business social media pages can easily be included in your email signature. By having the hyperlink in your email, people are more likely to connect on social platforms than if you asked them personally.
Communication your email signature is the most cost effective marketing tool. It is effectively free or very low cost. With almost 10,000 emails sent each year, you can easily and simply communicate to your recipients. Showcasing new products, events or offers, via your email signature.
Collect feedback on your services. Adding a simple survey question on the bottom of your email signature, e.g “How did we do today?” allows you to collect a snapshot of the service you offer. If you wanted you could include a link to a more lengthy survey BUT you are less likely to get a response.
Images in emails
Many email clients remove images from emails, you will notice a box with a red x in the corner when an image has been removed. Image blocking occurs for many reasons, security being the main reason, but also because the image can increase the size of the email. Or it can be identified as spam.
Due to image blocking it is vital that your email signature including legal disclaimer is not an image as this may get blocked and this can result in your company not complying with the legal requirements.
Managing email signature’s
Often the onus is on your employees to update their individual email signature account or relying on a specific member of staff to go to each work station and make the update. Both options can be time consuming and unreliable. Some may decide to make small changes to the layout, some may simply not do it or some may be on holiday and miss the request for the update.
Emails on the go
In todays age of technology many of us access our work emails via mobiles and tablets as well as on a work station. However, it is important to note that you are still legally required to include the disclaimer. When you receive an email that ends – sent by iphone – all it is telling you is that someone sent you a message from their phone as opposed to their workstation.
Centrally Managed Email Signature
By having a centrally managed standardised email signature you are able to follow the above mentioned 7 C’s of email signatures simply and one person can quickly update the entire workforces email signature within minutes, without any disruption to the rest of your employees. In addition this can be rolled out to include mobile devices as it is attached to mail account as opposed to the workstation or mobile device.
Exclaimer Email Signature
MPR IT Solutions is proud to partner with Exclaimer Email Solutions. Based in the UK, Exclaimer provide multi-award-winning on-premise and cloud-based email signature solutions to over 75 million users worldwide.
Exclaimer’s range of email signature management solutions make designing and controlling your organization’s email signatures easy and ensure that you are fully compliant and following the 7 C’s.
Your email signature is more than just a sign off at the end of the message. For more information on how MPR IT Solutions can support your business in using Exclaimer email solutions please contact us on 0800 030 20 30 option 2.Read more
by Nicki Dowsett in Anti-virus software, Audio Systems, broadband, CCTV, cybercrime, Disaster Planning, DNS Web Hosting, Domain Registration, Engineers, Exclaimer Cloud, fibre optics, Fire Alarms, General, Hardware, Helpdesk, Hosted phone, IT Support, IT Systems, Microsoft, Microsoft Teams, MPR, MPR IT Work, New customer, Office 365, Office Move, Password Security, Point to Point Wireless, Ransomware, Remote working, Server cabinet, Software, SQL Server, SSL Certificates, Structured Cabling, Training, TV Distribution, Web Hosting, Websites, Windows 10, Wireless networks
“What does IT Support look like to you?”
Often the simple answer is a helpdesk offering daily support to end users in a fast and reliable manner.
When considering your business as a whole, IT Support is usually much more complex. Have you considered these areas?
- Who looks after your phone system?
- Who provides your internet connection and leased lines?
- Where is your website domain registered and hosted?
- Do you have malware and anti-virus software?
- Is your office using a Wi-Fi network? Who maintains this?
- Where do you purchase new hardware? Is it under warranty and how do you manage an upgrade programme?
- Are your servers on site or are they cloud based? How are these monitored and supported?
If I was to ask the question again “What does IT Support look like to you?” Would the answer be the same? The chances are that answer has changed.
By choosing MPR IT Solutions, you can be assured that your business will benefit from all-round comprehensive support in all information technology aspects. With a dedicated Account Manager, simple straightforward invoicing and only one point of contact for any technical issues, MPR IT Solutions provides fast, effective and reliable IT Support to businesses throughout London and the South East. Working in partnership with our clients we believe enhances our understanding of their business needs and we always look to find the best and most effective solution. Our core products and services include (but not limited to);
- Comprehensive IT Systems Support
- Hosted/ Voip Telephones
- Website domain registration and hosting
- Internet connections and Leased Lines
- Wi Fi Networks
- Azure Server Support
- Office 365 & Microsoft Teams
- AEM Monitoring
- Malware/Anti-virus software
- Hardware purchasing and upgrade plans
- Security Awareness Training (SATT)
- Email Signature Management
Through the growth and continued development of MPR IT Solutions and increasing demands from clients, our sister company MPR Technical Services was born in 2019. A Technical Services Integrator, their highly experienced and qualified employees provide advice, design and installation services in residential and commercial developments.
MPR Technical Services and MPR IT Solutions will work together for larger projects, as necessary. With a collaborative relationship you can be assured of strong communication and enhanced understanding of the work carried out and on-going support required.
Extended Services through MPR Technical Services:
- Structured Cabling
- Wireless Networks
- Audio Visual and Digital IPTV Systems
- Electronic Security
- Office re-locations
For more information on the products and services from MPR IT Solutions contact our team today on 0800 030 20 30 or email firstname.lastname@example.orgRead more
Exclaimer Cloud – Email Signatures for Office 365
MPR IT Solutions are pleased to announce that we are now authorised partners with Exclaimer Cloud – an email signature management service used in conjunction with Office 365. With a cost just £0.99 per person per month (plus initial set up and configuration costs) – Exclaimer is a simple straightforward service that means professional email signatures can be designed, managed and are automatically added to all emails sent from any device in one easy place.
Key Features & Benefits
- All Office 365 users get a full, dynamic and professional email signature when sending from every device, including smartphones, tablets and Macs.
- Email signatures designed and created using the cutting-edge Office 365 signature editor or choose from a variety of different template designs designed by the market leaders in dedicated email signature management solutions.
- Individual personal contact details taken from your Office 365 Directory, guaranteeing that every user has the correct information in their email signature. Then, we can personalise each user’s signature with a photo image or anything else you decide is pertinent.
- Easily add additional email signature elements like social media icons, promotional banners, legal disclaimers and more.
- Ability to create internal, external or departmental signatures and allow your users to choose an Office 365 signature in Outlook as they compose a message. They’ll also see the signature on messages in their Sent Items folder!
- Option to amend and add marketing campaigns to run over a time period you decide upon.
- Email signatures are ‘stamped’ by Exclaimer’s regional Azure servers, passing email messages back to Office 365.
- Built with the highest levels of security and control in place, this service has been awarded the ISO 27001:2013 Certification.
- Once MPR IT have completed initial configuration and set up, we can offer a days training session so you can create your own your email signatures and control changes as you require.
- Through the Exclaimer Portal you can design your email signature with a standard template alternatively if you have a design in mind Exclaimer can create a new template for you.
- MPR IT manage your email layout design and create the email signature for you. When you wish to make any changes or add promotional banners we can make these changes for you.
(all subject to additional costs)
Please contact MPR IT Solutions on 0800 030 20 30 option 2 or email us: email@example.com for full detailed information and pricings based on the number of employees and set up/configuration costs.Read more