Business Focused IT Support

Domain Ownership – Protecting your brand

by Nicki Dowsett in DNS Web Hosting, Domain Registration, General, Helpdesk, Industry News, IT Support, Uncategorised, Web Hosting, Websites

Domain Registration and Web Hosting

Many businesses have an online presence, without one your business can go unnoticed. When a potential customer is looking for a new supplier or product the first place they will turn to now is most likely the internet.

Many of our clients register their domain names through MPR IT Solutions, and it is becoming increasingly commonplace to register a variety of different domain names for websites such as: .co.uk, .uk, .com, .net and .co.

In addition to registering Domain names, MPR IT Solutions also host many of our client websites.

Whilst you only need one website to promote your business, it is possible to have more than one domain name directed to that website.  There are many reasons for this, the most common reason being the ability to secure your brand. By owning the different variations it means that no one else can buy these and create fake platforms.  This can prove detrimental to your business profile.

With the registration of a variety of domain names you cannot only help to avoid scams but also increase your on-line presence. You are more likely to appear higher in google searches if you have more options for your website to redirect to. Ensuring any potential customers looking for your company can find it more easily.

Protecting your brand

A story from BBC News highlights the importance of retaining domain name ownership, where it has once been linked to your business and how your brand can be seriously affected. In this case a domain name was no longer required by Surrey County Council and released. However it is still referenced by a number of third party websites relating to Special Needs education. The domain, after being released was purchased by a company promoting adult content.

There is nothing that Surrey County Council can do to remove the adult content from this domain as they no longer have ownership of the domain name and therefore no rights to it. Additionally, it is very difficult to monitor which third party websites reference your domain names and this example shows exactly how this could be detrimental to your business brand.

Contact us today on 0800 030 20 30 or sales@mpr-it.co.uk to discuss the Domain registration and Web Hosting options we offer.

Tags: , , , ,

Comments are closed.