Have you considered how many emails you might send in one day, one week or even one year? It is estimated that each individual might send upwards of 40 emails per day. That’s approximately 200 emails in a working week or 9,600 in a year allowing for annual leave.
Now consider how many employees you have and that number of emails sent has grown considerably. Emails have clearly replaced personalised letters as a form of communication with employees, customers and suppliers. Many years ago, the post would be delivered each morning and distributed around the business, to be dealt with. Now emails are sent continuously and so our working patterns have changed.
None of this is new information. If you can remember back to these times, consider the layout and presentation of the letters you might have received. High quality headed paper, with a clear indication of any certification or affiliations that might apply to a business or individual. Your letter head would set out the tone and image of the company and giving the recipient a clear impression of your business.
Now, looking again at the number of emails you might send in a year. Does your email give the same impression of your business that a headed letter paper may have once given? Does every single person in your business use an agreed font style and size along with a standard email signature? Is the email signature easily managed centrally or is it down to individuals to manually update the signature when asked?
Seven C’s of Email Signatures
With Exclaimer email signatures, you can easily utilise your emails as a marketing tool, at the same time of promoting your company brand. With a centralised set up the one email signature is rolled out to all your users with ease.
Comply with legislation. Firstly and probably the most important element of your email signature. Depending on your geographic region there are items of information that must by law be included on your business email. For example in the UK your Legal Disclaimer must include:
- VAT Number
- Company Registration number and address
The information in your disclaimer is not legally binding, however in a court case regarding the sale of a piece of land, a judge ruled that the disclaimer at the end of the relevant emails were legally binding. If your emails do not contain a disclaimer you can be fined. Initially a smaller warning fine with the value increasing until resolved. The legal disclaimer does not need to lengthy but must cover the requirements of your geographical area.
Consistency to your brand guidelines. Many businesses spend a lot of time and money to design your brand. This might include business cards, workwear, vehicle signage, literature and websites – so it may come as a surprise that not all business then continue this branding in email signatures.
Contact details. The simplest and easiest way to share all your contact details is in your email signature. It is a digital business card. People are more likely to look at your last email for your contact details than hunt through your company website.
Certify/Creditability, your signature is the perfect way to highlight your individual and business partnerships, certifications, awards etc. Providing evidence of your creditability without actually mentioning it. You wouldn’t bring it up at the end of a phone call but you can share it in your email signature.
Connect through social media links. Links to your business social media pages can easily be included in your email signature. By having the hyperlink in your email, people are more likely to connect on social platforms than if you asked them personally.
Communication your email signature is the most cost effective marketing tool. It is effectively free or very low cost. With almost 10,000 emails sent each year, you can easily and simply communicate to your recipients. Showcasing new products, events or offers, via your email signature.
Collect feedback on your services. Adding a simple survey question on the bottom of your email signature, e.g “How did we do today?” allows you to collect a snapshot of the service you offer. If you wanted you could include a link to a more lengthy survey BUT you are less likely to get a response.
Images in emails
Many email clients remove images from emails, you will notice a box with a red x in the corner when an image has been removed. Image blocking occurs for many reasons, security being the main reason, but also because the image can increase the size of the email. Or it can be identified as spam.
Due to image blocking it is vital that your email signature including legal disclaimer is not an image as this may get blocked and this can result in your company not complying with the legal requirements.
Managing email signature’s
Often the onus is on your employees to update their individual email signature account or relying on a specific member of staff to go to each work station and make the update. Both options can be time consuming and unreliable. Some may decide to make small changes to the layout, some may simply not do it or some may be on holiday and miss the request for the update.
Emails on the go
In todays age of technology many of us access our work emails via mobiles and tablets as well as on a work station. However, it is important to note that you are still legally required to include the disclaimer. When you receive an email that ends – sent by iphone – all it is telling you is that someone sent you a message from their phone as opposed to their workstation.
Centrally Managed Email Signature
By having a centrally managed standardised email signature you are able to follow the above mentioned 7 C’s of email signatures simply and one person can quickly update the entire workforces email signature within minutes, without any disruption to the rest of your employees. In addition this can be rolled out to include mobile devices as it is attached to mail account as opposed to the workstation or mobile device.
Exclaimer Email Signature
MPR IT Solutions is proud to partner with Exclaimer Email Solutions. Based in the UK, Exclaimer provide multi-award-winning on-premise and cloud-based email signature solutions to over 75 million users worldwide.
Exclaimer’s range of email signature management solutions make designing and controlling your organization’s email signatures easy and ensure that you are fully compliant and following the 7 C’s.
Your email signature is more than just a sign off at the end of the message. For more information on how MPR IT Solutions can support your business in using Exclaimer email solutions please contact us on 0800 030 20 30 option 2.Tags: Email signatures, emails, marketing tool